Customer Journey Sankey Maker
A customer journey sankey shows how visitors move through your funnel: traffic sources on the left, stages in the middle, conversions and drop-offs on the right. MakeCharts turns an analytics export into that picture and lets you reshape it by chatting.
Start free in seconds
Open the editor, drop in your data and export your first chart in minutes. Start on the free plan and upgrade when you want watermark-free exports.
Open the editorHow it works, step by step
Export your funnel data
Pull stage-to-stage counts from GA4, Mixpanel or your own database, arrange them as source, target and users, and import the CSV.
Highlight what matters
Ask the AI to color converting paths green and drop-offs red, merge minor sources into Other, or label each stage with its conversion rate.
Share with the team
Export a PNG for Slack or Notion, an SVG for the quarterly review deck, and save the chart to refresh it after the next experiment.
Frequently asked questions
When is a sankey better than a funnel chart?
A funnel chart assumes one linear path. A sankey shows branching: multiple entry sources, users skipping steps and the exact stages where each segment leaks.
Can I visualize GA4 or Mixpanel data?
Yes. Export the stage transitions as CSV with source, target and user count columns and import the file. No integration setup is needed.
How do I show drop-off?
Add a Dropped flow leaving each stage and color it red. The width instantly shows which step loses the most users.
Can I present different segments?
Yes. Duplicate the saved chart, import the CSV for another segment and export both. Colors and layout stay identical, so the comparison is fair.
Your data is ready. Your chart is three steps away.
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