Revenue vs margin Revenue as bars, gross margin percentage as a line.
The canonical combo chart: a volume and a rate that only mean something together. Revenue can climb while margin quietly slides, and one axis each is the only way to see both.
Open in the editor Ad spend vs ROAS How return holds up as spend scales.
Every performance marketer's diminishing-returns chart. Spend goes up as bars, return on ad spend comes down as a line, and the crossing point is the budget cap.
Open in the editor Tickets vs satisfaction Ticket volume against CSAT, month by month.
Support quality is a rate and support load is a count. Overlaying them shows exactly which volume spike the team absorbed and which one it did not.
Open in the editor Sales vs target Actual sales as bars against the number you promised.
Bars for actuals, a line for the plan. The quarters where the bar tops the line are the only ones that count.
Open in the editor Traffic vs conversion Sessions as bars, conversion rate as a line.
A traffic spike that drops conversion usually means the wrong traffic. This is the chart that catches it within a week.
Open in the editor Output vs defect rate Units built against the defect rate.
Manufacturing's oldest quality chart. If the defect line rises with the bars, the line is running too hot.
Open in the editor Headcount vs revenue per head Team growth against revenue per employee.
Hiring is easy to celebrate and hard to justify. Revenue per head as a line over headcount bars is the justification.
Open in the editor Inventory vs sell-through Stock on hand against the percentage sold.
Stock is a count and sell-through is a rate. Together they say whether a warehouse is well stocked or simply full.
Open in the editor