Combo chart

Mix bars and lines in one chart to compare volumes against rates, targets or margins.

8 combo chart examples

Revenue vs margin

Revenue as bars, gross margin percentage as a line.

The canonical combo chart: a volume and a rate that only mean something together. Revenue can climb while margin quietly slides, and one axis each is the only way to see both.

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Ad spend vs ROAS

How return holds up as spend scales.

Every performance marketer's diminishing-returns chart. Spend goes up as bars, return on ad spend comes down as a line, and the crossing point is the budget cap.

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Tickets vs satisfaction

Ticket volume against CSAT, month by month.

Support quality is a rate and support load is a count. Overlaying them shows exactly which volume spike the team absorbed and which one it did not.

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Sales vs target

Actual sales as bars against the number you promised.

Bars for actuals, a line for the plan. The quarters where the bar tops the line are the only ones that count.

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Traffic vs conversion

Sessions as bars, conversion rate as a line.

A traffic spike that drops conversion usually means the wrong traffic. This is the chart that catches it within a week.

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Output vs defect rate

Units built against the defect rate.

Manufacturing's oldest quality chart. If the defect line rises with the bars, the line is running too hot.

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Headcount vs revenue per head

Team growth against revenue per employee.

Hiring is easy to celebrate and hard to justify. Revenue per head as a line over headcount bars is the justification.

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Inventory vs sell-through

Stock on hand against the percentage sold.

Stock is a count and sell-through is a rate. Together they say whether a warehouse is well stocked or simply full.

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