B2B sales funnel
Leads narrowing down to closed deals.
Five stages, each a fraction of the one above. The step with the sharpest narrowing — qualified to demo — is where a sales team should spend its next quarter.
Open in the editorFunnel chart
Follow how users or deals drop through each stage of a process, from first visit to purchase.
In-depth guides
Funnel Chart Maker with AI EditingBuild a funnel chart online: visitors, signups, trials, paid. Import CSV, edit with AI and export SVG or PNG with no watermark on paid plans. Free plan available.Funnel chart vs pyramid chartThe same stages drawn as a funnel and as a pyramid. They look alike and mean different things: one is a process losing people, the other is a structure.
8 funnel chart examples
Signup funnel
From landing page visit to an activated account.
Most product funnels lose more people at email verification than at the signup form itself. Charting both steps separately is the only way to notice.
Open in the editorCheckout funnel
Where carts get abandoned.
The gap between 'added to cart' and 'entered checkout' is usually shipping cost. This funnel puts a number on that sentence.
Open in the editorRecruitment funnel
Applications down to signed offers.
A thousand applications and thirty-eight hires. Recruiters use this shape to argue for better sourcing rather than more screening.
Open in the editorOnboarding funnel
Completion rate per onboarding step.
Onboarding funnels are worth charting weekly: a step that quietly drops ten points is almost always a release, not the users.
Open in the editorTrial conversion
Free trials converting into paid plans.
Trials that never reach the 'engaged' step convert at almost zero. The funnel makes the case for an activation team instead of a discount.
Open in the editorWebinar funnel
Registrations through to sales opportunities.
Registration numbers flatter every webinar report. Attendance, retention and requested demos are the three steps that decide whether it was worth running.
Open in the editorSupport escalation
Tickets resolved at each escalation level.
Every level that a ticket climbs costs roughly five times more to serve. Half of these never leave self-serve, which is exactly the point.
Open in the editor