Revenue by channel
Three channels stacking into total revenue.
The top edge is total revenue; each band is how much of it a channel contributed. Direct overtaking paid is a shift you would miss on three separate charts.
Open in the editorShow how the parts of a total evolve together over time, stacked into one moving picture.
Three channels stacking into total revenue.
The top edge is total revenue; each band is how much of it a channel contributed. Direct overtaking paid is a shift you would miss on three separate charts.
Open in the editorDesktop, mobile and tablet stacked over a year.
Mobile crossing desktop is the single most consequential line in a decade of web analytics, and this is the chart that shows it happening.
Open in the editorWhere a team's hours went each month.
Capacity is the top edge and allocation is the bands. When maintenance swells, the roadmap band shrinks — visibly, and in the same picture.
Open in the editorFree, Plus and Pro revenue over time.
Stacked areas answer 'is the mix improving?' — a growing Pro band under a flat total is a very different quarter from the reverse.
Open in the editorScope 1, 2 and 3 emissions per quarter.
Sustainability reporting is stacked by regulation. The total has to come down, and the chart shows which scope is doing the work.
Open in the editorDepartmental spend accumulating through the year.
Every band is a department's burn and the top edge is the company's. Overspend shows up as a band that gets thicker than it should.
Open in the editorRegional user base stacked over a year.
Expansion looks like a new band appearing at the bottom and slowly thickening. Nothing else visualises market entry this cleanly.
Open in the editorImages, video and documents over time.
The band growing fastest is the one that will define next year's storage bill. Here it is video, by a distance.
Open in the editor