Sankey diagram
E-commerce revenue
Store, marketplace and wholesale revenue against COGS and margin.
What this chart shows
Three sales channels with very different margins converge, then split into cost of goods, fulfilment, marketing and what is actually left. Marketplace volume looks impressive until you follow its ribbon.
The data behind it
Every number on the chart, free to copy and reuse. Download CSV
| Flow | Amount ($K) |
|---|---|
| Own store → Net revenue | $310K |
| Marketplace → Net revenue | $480K |
| Wholesale → Net revenue | $120K |
| Net revenue → COGS | $430K |
| Net revenue → Gross margin | $480K |
| Gross margin → Fulfilment | $140K |
| Gross margin → Marketing | $165K |
| Gross margin → Contribution | $175K |
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